Where to spend your marketing dollars?

If you are busy building your business it can be really hard deciding where to put those precious marketing dollars.

The majority of marketing agencies out there focus on what they are good at such as SEO, social, LinkedIn or PR. When you are engaging with these agencies they will tell you that their channel is the one to best connect with your potential customers.

But this is like going to the butchers and asking them what you should have for dinner. It's best to figure out what you want to use to get to your customers (or in the metaphor above, what you want to eat) and then connect with the right experts to help you bring this to life.

Marketing is more than one of the sums of its parts. Marketing done well can help structure your strategy to acquire and cultivate new customers and support all other parts of the business to deliver great outcomes.

So it's best before you talk to the specialist agencies to understand these key three things:

1. Who you are targeting?

2. Where to find them?

3. And how best to talk to them.

With those questions answered you are going to go make far more empowered decisions with agencies, and be more confident on how to spend your marketing dollars.

And, if you need a bit of help with this, get in touch.