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Figuring out how to use Ai to get more efficiency in your marketing team but worried about safety? Here's some thoughts...
Keeping your marketing team safe(ish) with Ai
5 rules for using Ai in your marketing team
1) You stay accountable for what you publish.
AI is a tool, not a colleague, not an outsourced brain.
2) If you wouldn’t put it in an email, don’t paste it into ChatGPT (privacy, confidentiality, commercially sensitive data etc.)
3) AI is a draft starter, not the source of truth.
Humans decide. Humans fact check.
4) When in doubt - escalate to your leader or legal.
5) Find a friend in your IT team - leverage their expertise and understand their concerns
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*Tweaked from ChatGPT
Steps to set up ChatGPT more safely
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1. Go to settings
2. Data controls
3. "Improve the model for everyone" = OFF
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